The Fair Funeral Promise is an initiative run by eziFunerals to support Independent Funeral Directors, increase transparency and tackle the rising costs of funerals. At FuneralSmart:
This initiative helps tackle the underlying causes of rising funeral prices in Australia. We do this in three ways.
It’s very important that bereaved people are not exploited at their time of grief. But having to navigate the industry and speak to different funeral companies can be very daunting at a time when we are emotionally and financially vulnerable. Being able to get fair, open and transparent prices before speaking with a funeral director allows customers to consider all their options without the pressure of a sales focussed environment. That’s why we only support Independent Funeral Directors and not funeral brands owned by public listed companies.
People will often be coming to your website feeling confused and disoriented, so it’s very important your information is clear and accessible. Here are some principles to bear in mind when putting prices online:
These can represent around half of the overall bill and most people don’t know that a figure quoted without third party costs isn’t the overall figure.
Some of the language surrounding funerals is confusing to the public. Try to use language people understand, for instance ‘third party costs’ is more straightforward than ‘disbursements’.
Some funeral directors display price lists but they’re very difficult to find on their websites. Make prices prominent and accessible.
Whilst services and prices can get quite complicated, websites should have a clear, uncluttered design and format.
Affordable options should be made prominent.
Costs should be itemised, or if packages are offered, it should be clear what this includes/ doesn’t include.
We’ve helped thousands of families deal with life’s toughest moments, and we’re here to support you whenever you need.